Building better business reputation worldwide José E. Prieto began his professional career in 1968 by founding PCCV, a company focused on corporatecommunication. Four years later, it became one of the most important companies in the world in corporate marketing. In 1983, the company changed its name to JBAN and was joined by shareholders from Europe and the United States of America. This spectacular expansion motivated the creation in 1986 of Business Initiative Directions, BID, in order to build better business reputation based on quality culture in companies around the world. It has evolved into an organization renowned for its expertise in the analysis of corporate image, quality programs and its worldwide endorsement program. BID is perceived by its clients and peers as a knowledgeable, responsive, creative and performance-oriented organization.Headquartered in the Madrid business district, BID has achieved international recognition for its information and consulting in the areas of quality culture, business communication, corporate identity, branding management, consumer opinion, and customer satisfaction. With additional offices in Texas, Ohio, California and North Carolina, BID assists clients in market research, corporate image forecasting, strategic analysis and consulting and training. The goal of each practice is to provide future-based solutions based on the voice of the consumer. BIDs approach to marketing information represents a philosophy that integrates consumer research with objective analysis and solid industry experience. Each year, BID publishes several opinion studies for international industry. These independently financed studies are part of BIDs owner satisfaction continuum. In addition, BID has inaugurated customer satisfaction studies in identity and endorsement.

Address: General Yagüe, 11 28020 Madrid - Spain
Telephone: (+34) 91 597 33 69
Fax: (+34) 91 556 60 84
Website: http://www.bid-org.com/